Forex Conversion Optimization is mostly an optimization of Landing Pages. To absorb that, let’s start with understanding our main topic here.
Conversion optimization means converting your webpage visitors into live traders. Higher the conversion rate, higher the number of live traders you have.
Conversion optimization is drawing more attention because of tough competition among Forex brokers as everyone is eyeing to be the market leader.
Conversation optimization in simple words is providing platform for selling your services, products or ideas.
As the name makes it very clear, conversion optimization helps you make your live traders list longer by converting more visitors into live traders. By optimizing landing pages with modifications like Split testing, Navigation and Content changes according to your targeted audience, you can attract more visitors and convert them into your clients.
The major parameter affecting page rankings on Search Engine Result Pages (SERP) is the quality score of your landing page. With proper conversion optimization, you can increase your quality score. Increase the score by proper keyword selection and arrangement, Refining Ad text and adding negative keywords.
With the increased quality score, your ad will appear prior to other related ads from your competitor. Not only in Search Engine Result Pages (SERP) of Google, Bing or any other search engine, but also in ad pages of the same. If your ad appears prior to others, then there is no need of spending more after ad promotions.
We avoid displaying too much information; it will only make your landing page overwhelming and distract from the main objective – especially loads of images and videos.
We make your headlines questioning to the visitors instead of simple monotonous headlines. Such headlines make visitors curious to know more about your services and engage them to read on.
We add power words or active verbs in your ads and content like “Get”, “Access” or “Download here” instead of lazy and passive words like “Find”, “See” and others. There is a psychological reason behind this, that active verbs impact directly on human minds.
Split testing will be conducted between two or more different versions of some particular segments of web page to find out which one of them can help you get more conversions.
Choose wisely, Trade well. We will help you in selecting proper keywords that are best suitable for your Ad campaign to attract more visitors is crucial for higher conversion rate.
Get your landing pages designed in a way that your call to action is right after your offer or product information. Because you do not want to just give information, you want visitors to get attracted by the offer and fill out quote form instantly.
Kemp House 160 City Road London – United Kingdom EC1V 2NX